Legal Marketing Association (LMA)

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The Legal Marketing Association (LMA) is committed to creating a global community for legal marketing and business development professionals. They offer educational resources, networking opportunities, and advocacy initiatives to support the growth and success of their members. The LMA provides access to a wealth of knowledge and expertise in legal marketing, helping professionals navigate the evolving landscape of the legal industry.

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When DEI Becomes Controversial: Navigating the New Normal
This roundtable will NOT be recorded - join us LIVE!Date: May 28, 2025Time: Noon CTSponsored by: Diversity, Equity and Inclusion SIGDomain: Business of LawBoK Competency: Firm and Practice Strategy and PlanningIn today's rapidly evolving social and political landscape, Diversity, Equity, and Inclusion (DEI) initiatives face unprecedented scrutiny and polarization. This roundtable brings together leaders and practitioners to explore effective strategies for advancing meaningful DEI work while navigating controversial terrain. Participants will engage in candid discussions about maintaining organizational commitment to inclusion during challenging times, addressing pushback constructively, and building bridges across diverse perspectives. Join us to share experiences, learn from collective wisdom, and develop practical approaches to sustain impactful DEI work in an increasingly complex environment.Learning Outcomes:• Identify key sources of controversy surrounding DEI initiatives and understand the underlying concerns of various stakeholders• Develop strategies to communicate the business and human value of DEI work in ways that resonate across different perspectives• Discover techniques for depoliticizing DEI conversations while maintaining focus on organizational goals and human dignityFacilitators:• David Ackert, CEO, Pipeline Plus• Roy Sexton, Chief Marketing Officer, Vedder Price• Aja Hendrix, Marketing Technology Professional
5/28/2025 5:00 PM