The Ultimate Directory on Marketing Webinars

Is your DEI strategy being handled in the same way you do other parts of your organisation, such as marketing or student data. To make meaningful and impactful changes in DEI outcomes, the data collection, types of data collected and the analysis of it becomes a crucial source of information. It allows you to identify and understand the problems in the cultural ecosystem of your organisation. This webinar will support you in moving DEI data from a nice-to-know to a diagnostic tool to help develop your DEI strategy and action plan. We will cover key DEI data to consider aside from the standard demographic data and how to increase demographic DEI data disclosure. We will cover the following details: Increasing your data disclosure, Identifying gaps in your data collection, Inclusion data, analysis and comparison. By the end of the webinar, you will have a better understanding of how to use DEI data as a strategic diagnostic tool to frame discussions at leadership and management levels and utilizing it as a catalyst for change in your organisation. We look forward to seeing you there.

In this talk, John Morabito will share the most common SEO mistakes he's seen over the years, and how you can avoid them. He'll draw on his experience auditing over 300 brand websites to provide practical advice that you can implement right away. By the end of this talk, you'll have a better understanding of the common SEO mistakes that can hurt your website's ranking, and you'll know how to avoid them. You'll also learn some practical tips that you can implement right away to improve your website's SEO.

Unlock the potential of Google Analytics 4 for your dealership in our upcoming webinar. Explore the dashboard, key metrics, event tracking, new KPIs, and updated event types. Gain valuable insights into traffic acquisition and real-world applications. Be sure to participate in our Q&A session to maximize your understanding of this important platform.

Over the past 27 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company's mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty.

Bergeson & Campbell, P.C. (B&C®) is pleased to offer this one-hour complimentary webinar focused on bringing sustainable chemistry to market. Molly Blessing, Director of Sustainability, Household and Commercial Products Association (HCPA); Richard E. Engler, Ph.D., Director of Chemistry, B&C; and Amir Mahmoudkhani, VP of R&D and Innovation, Locus Fermentation Solutions, will present.

Whether you’re exploring new markets, evaluating M&A, or challenged to differentiate, your brand identity could be a risk that impedes expansion – or an asset that propels growth. Attend this webinar to ensure your future is well strategized from a branding perspective. Explore four banks’ journeys to understand how to reconcile brand challenges, protect the bottom line and gain market share.

Many nonprofit leaders feel like they are drowning in participant data. Others don’t realize they’re missing a data point until it’s time to make an annual report. Join our webinar with Project QUEST to learn how an integrated data platform helps the nonprofit capture the right data and synthesize it with ease -- empowering its team to support more participants and obtain more funding. In this webinar, you will learn how to: - Use digital intake forms to collect the data you need efficiently and effectively. - Create easy-to-read scorecards for team members. - Deliver comprehensive impact reports to funders. Questions? Email us at cswebinars2@napco.com or give us a call at (215) 238-5300.

The use of insights derived from real world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help advertisers and agencies unleash powerful insights driven by RWD? HealthNexus is a platform that facilitates faster and more insightful RFP responses and new business pitches. Users can explore patient and provider journeys and determine the size and segment of populations in near real-time. The interface is simple to use and facilitates insight discovery through purposeful reports, organized to help you answer the most important questions in the media planning process. For advertising agencies and marketing teams, PurpleLab can provide keen insights, from patient and provider population sizing with Cohort and Experience Report, to a comprehensive view of Rx analytics for up to 10 drugs at once with Prescription Measurement Report. HealthNexus facilitates the full analysis of a Rx market across patients, products, providers and more, all in one platform.

Webinar DetailsNovember 14, 2023 (US)12:00 PM EST, 9:00 AM PSTWebinar LineupIzzy CoyleU.S. Solutions Engineer at Cin7James BoeCEO at Easy InsightKrish IyerVP of Strategic Partners and Industry Relations at ShipStation (Auctane)About this webinarBlack Friday is rapidly approaching! We know there is so much to focus on, and you may be wondering:What should I focus on most to provide a great overall experience for my customer?What do I do to set myself up differently than other business?What happens if I don't hit my goals for Black Friday?Join Cin7, ShipStation and Easy Insight as we discuss the areas of the holiday season that can set you and your customers up for a great experience to ensure they keep returning to your business.

Join us for a Talks@Acxiom session with special guest Derek Yueh of LinkedIn as he discusses brand awareness and three fundamental principles B2B marketers may be missing. Learn the crucial elements of effective brand awareness in the B2B space. Gain insights into common misconceptions and mistakes in creating and executing brand awareness strategies. Discover actionable steps to enhance your brand's visibility and influence.