Navigating Trademark Law: Key Strategies for Legal Professionals
This course will provide an overview of trademarks, including how to select, register using the new USPTO Trademark Center, and maintain. The course will then discuss a number of recent court decisions relating to trademarks, including the risk of using another’s trademarks in ads, risks of comparing products in ads, failure to function, de minimis use, genericness, surnames, and translations.Topics covered include:Intellectual PropertyLaw PracticeAgenda:Trademark OverviewUnderstand how to define a trademarkSliding scale of trademark strengthWhy register a trademark with the USPTOTrademark ProcessWalk through the trademark processSearch, file, and maintainPossible Pitfalls in the Trademark ProcessFailure to adequately select an enforceable trademarkFailure to meet USPTO requirementsFailure to adhere to the “less is more” principleFailure to maintain or even complete registrationAdvertising IssuesRisk of using another’s trademarks in adsRisks of comparing products in adsCourt DecisionsCourt decisions relating to failure to function, de minimis use, genericness, surnames, and translationsQuestions & Answers (as time permits)Duration of this webinar:60 minutesWhen:Premieres in 9 days | June 05, 2025 10:00 AM PTSpeaker:Kirby Drake, Founder, Kirby Drake Law PLLC.